I developed content for web, social channels, e-mail, and print, pertaining to 24hour Fitness partnerships. Additionally, I created several brand-focused social posts that were used for the holidays.
24hour Fitness
129th Rose Parade Website
24hour Fitness is a sponsor in the U.S. Olympic games as well as the Rose Parade. For the 129th Rose Parade, they called upon three U.S. Olympic athletes to be brand ambassadors and also represent Team USA in the Winter Olympics. The partnership with these athletes created new training opportunities for 24hour Fitness members as well as national exposure for the brand.
I had the pleasure of working on the 129th Rose Parade website. The website highlights our float design, events before the parade, the 24hour Fitness community, and information about Team USA. It also highlighted the new training opportunities that Team USA brought to each 24hour Fitness member.
Fit Perks Email
Fit Perks are a way that 24hour Fitness incentivizes your workouts. With Fit Perk rewards, you have access to special deals on products, personal training sessions, a VIP buddy pass, and more.
This email announces new Fit Perks from Athleta. My goal was to fuse the concept of Athleta’s “Grateful For” campaign with the 24hour Fitness brand to show our appreciation for our Fit Perks members.
#GratefulFor
Family
“I’m #GratefulFor Family because they make life the best kind of busy.”
– Le
#GratefulFor
Love, Joy, and Happiness
“I’m #GratefulFor the abundance of love, joy, and happiness I have in my life. I believe in my heart that when you feel abundant, joyful, happy, and beyond that energy is shared with the world and it comes back to your life ten fold. Everyday I stand with gratitude with my heart out ready to FLY!”
– Sydney
#GratefulFor
Laughter
“I’m #GratefulFor laughter because there truly is no greater stress reliever. When I’m laughing, everything feels like it will be okay.”
– Krista
Holiday Social Media Posts
I was tasked to create a few social posts related to 24hour fitness partnerships as well as some fun posts for the holidays. Here are a couple of my favorites.
Winter Olympics
A team of employees attended the Winter Olympics and needed a design for their name badge and lanyard. They requested a minimalistic design with mountains and a winter theme.
Front
Back
Graphic Design/Motion Design: Patrick Napoli