Coconut water brands have been represented by many false claims (fresh, pure, raw, all natural, etc.). With the help of Invo's cold crafted process and an uncompromising commitment to the quality of their products, we were able to transform the idea of chill into a lifestyle choice that fit the brand, challenged the category, and was extremely relatable to our audience.
Keep it chill
In an effort to raise awareness for Invo, we took over three locations in major cities and developed ads specific to each location. The goal was to reach as many people as possible in a short amount of time.
Creative Director: Ben McNutt
Art Director: Kenny Chan
Junior Art Director: Patrick Napoli
Copywriter: Ryan Spiers